Tier 0 Free Resource · Commercial
Can Travelers (and AI) Actually Find You?
A free visibility audit for independent boutique hotels and luxury short-term rental operators. We check every channel a traveler might look, including ChatGPT, Perplexity, and Google AI Overviews, and score your discoverability out of 120.
NEW: AEO Module
Now with Answer Engine Optimization
Travelers increasingly ask ChatGPT, Perplexity, and Google AI Overviews for hotel recommendations. Most boutique properties are completely invisible in those answers. We now audit AI search visibility as a featured 7th category worth 20 points — the biggest single opportunity on the page.
What You Get
Inside the Visibility & Discoverability Audit
- →0–120 visibility score across 7 channel categories, including AI Search & Answer Engines (AEO)
- →Channel presence grid: OTAs, metasearch, Google, social, maps, email, blog, PR, and AI engines (ChatGPT, Perplexity, AI Overviews)
- →AEO subscore with specific gaps in schema, llms.txt, and AI-answerable content
- →List of channels you're missing from completely, AI engines included
- →Quick wins that would move your score the most
- →A short prioritized 30-day action list
Who It's For
Built For Operators Who…
Hotels and luxury STR operators with low organic bookings
Properties new to the market, repositioning, or invisible to AI search
Operators who suspect they're invisible on key channels or in AI answers
How It Works
Three Steps. Nothing You Have to Prepare.
Step 1
Share your URL
Send us your website. We search everywhere a traveler might look, from Booking.com to ChatGPT.
Step 2
We grade every channel
We check your presence across OTAs, Google, metasearch, social, maps, email, blog, PR, and AI search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) plus your schema and llms.txt.
Step 3
You get the audit
A written report with your 120-pt score, channel grid, AEO subscore, and quick-win action list.
Questions
About This Resource
What's a good visibility score?
Most independent boutique hotels and luxury STR operators score 55–75 out of 120 on their first audit. A score above 95 usually correlates with strong organic demand. AEO scores are typically very low (0–6 out of 20) on first audit, which is exactly the opportunity.
Is this the same as an SEO audit?
No. SEO is one sub-category. This is a broader discoverability view across seven categories including AI Search & Answer Engines (AEO). AEO is distinct from SEO: SEO is about ranking in search results; AEO is about being cited in AI-generated answers.
What is AEO and why does it matter for hotels?
AEO (Answer Engine Optimization) is the practice of making your property visible in AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and Gemini. Travelers increasingly use these tools to ask for hotel recommendations. If your property isn't named, linked, or described, you're invisible to a fast-growing share of booking intent. AEO is the newest and highest-leverage part of this audit.
How long does it take?
Typically 3–5 business days.
Can you help me fix the gaps?
Yes. Our Tier 1 AEO Readiness Diagnostic goes deeper, and Tier 2 AEO Implementation builds out the schema, llms.txt, FAQ library, and answer-formatted content you need to actually show up in AI answers.
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Start Here
Ready for Your Visibility & Discoverability Audit?
No call required. No payment info. Just share your URL and we'll get to work.