About Be Nice Hospitality
The husband-and-wife team behind BNHG. Two U.S. military veterans, lifelong partners, and lifelong operators.
BNHG is the company we built to help independent hospitality brands run smarter, market sharper, and deliver the kind of guest experience people actually talk about.
Alex & Della
Our story
Hospitality wasn’t where we started. We met in the military, built a family, and after our service we started looking for a way to put our energy into something that mattered to us both.
Real estate and travel kept pulling us in. We bought our first property in 2018, then another shortly after… then another. We learned the work the hard way, by doing it ourselves.
“We don’t run BNHG from the outside. We run it because we live it.”
We own and operate our own co-living and short-term rental properties and vehicle fleet, including TRAD, a romantic getaway property near Atlanta that has become our working laboratory for everything we now teach. Bookings, reviews, OTA fees, tech headaches, guest expectations, late-night messages, slow seasons, full seasons. We’ve handled all of it ourselves.
That hands-on experience gave us a perspective no consultant gets from a slide deck. And the more we worked on our own operations, the more we saw the same problems showing up everywhere. Beautiful properties losing direct bookings to OTAs. Strong brands invisible on Google, ChatGPT, and Perplexity. Owners drowning in day-to-day operations because no one had built them a system. Guest experiences left to chance.
BNHG is what we built in response.
TRAD · our working laboratory near Atlanta
How we help
3 things to know up front: the work itself, the operators we do it for, and the surfaces you can engage with. All of it grounded in our own operating experience, not a slide deck.
01 · What we do
We design, install, and operate the technology, commercial strategy, and guest experience playbooks that small operators need to compete with the brands. Every recommendation is one we've already run on our own properties and fleet first. No theory; just the work, the math, and the systems that hold it together.
02 · Who we work with
Independent property owners running boutique hotels and vacation rentals. Short-term rental and co-living operators. Turo and small vehicle-fleet owners. Aspiring operators preparing to launch their first unit. If you run independently, or are getting ready to, you're who we built this for.
03 · Services we offer
We offer courses for growing and aspiring operators of independent properties and vehicle fleets, and our advisory engagements bring us in one-on-one with established teams. We have services that make hotels and rentals discoverable inside ChatGPT, Perplexity, and Google's AI answers, and free resources that help operators start the initial engagements.
Della · Co-founder, hospitality & guest experience
Meet Della
Co-founder · Hospitality, Guest Experience & Client Success
To most people who know her, she’s Dee. Wife, mom, host, friend, and the warmth at the center of how BNHG shows up for guests and clients.
Her background fits the work in a way that took us both a while to fully appreciate. Della holds degrees in Psychology and Tourism. That combination means she has spent her academic life studying both how people actually behave and how the travel industry actually works, and you can feel it in the room. When she sits down with a client to understand what they want their property to feel like, she listens the way trained psychologists do. When she designs a guest journey, she is pulling from frameworks, not vibes.
Clients call her when something feels off. When a season goes flat. When a launch needs a steady hand. Her work covers property management, on-property operations, guest experience design, brand storytelling, and the small, careful detail work that separates a 5-star stay from one nobody remembers.
Day-to-day, Della runs TRAD, hosts the Truth Be Told show, and leads the Date Night Circle. All of it keeps her in the room with real guests and real operators, which is exactly where she wants to be.
What she brings to your business
Alex · Co-founder, technology & operations
Meet Alex
Co-founder · Technology, Operations & Vehicle Operations
Alex is the kind of person who cannot watch a broken process keep running. Husband, dad, and the operator on our team who turns a problem on its side until he can see how to fix it. He has spent years working across technology and operations roles, and BNHG is where all of that experience comes together.
If something needs to be built, integrated, automated, or fixed, that is Alex’s lane. He is the one who maps the workflow, chooses the tools, wires them together, and sticks around to make sure they are still working 6 months later, when most consultants have already moved on.
Inside BNHG, his work covers technical strategy, systems architecture, AI integration, and the day-to-day problem-solving that keeps clients moving forward. He is also the founder of Be Nice Autos, our family’s vehicle and Turo fleet operation. Running that business has taught him a lot about 2-sided platforms, asset-light operations, and what it really takes to earn a living when someone else owns the front door. Those lessons translate directly to running a hospitality business that depends on Airbnb, Booking, and the OTAs for most of its inbound demand.
“When the tech stack is held together by tape, Alex is usually the one drawing the new map.”
What he brings to your business
What we believe
Not a manifesto. Not a poster on the wall. Just the 4 ideas that keep showing up when we choose what to build and how to work.
01
Small operators deserve the same caliber of tools, thinking, and strategy as the major brands. We bring that work down to where you can actually use it.
02
We use systems to give owners and teams back the time and bandwidth to take care of guests properly. Not the other way around.
03
We'd rather tell you what we'd actually do than sell you something that sounds good in a deck. If we're not the fit, we'll say so.
04
It's literally the name of the company. It's also how we try to show up: for clients, for guests, and for each other.
Let’s talk
No pitch. No pressure. Just a real talk about where you are, what’s working, what isn’t, and whether we can actually help. If we’re not the fit, we’ll tell you on the call.
