Our Story
Hospitality Expertise Meets Systems Thinking
BNHG was built by people who understand both the art of hospitality and the science of running a profitable property.
The Founding Story
Two Disciplines. One Purpose.
Co-Founder & Principal Consultant
Alex Henry
Before launching BNHG, Alex led enterprise customer notifications at Delta Air Lines, designing communication systems that reached millions of travelers. A United States Marine Corps veteran, he brings military-grade operational discipline to revenue strategy, hotel technology, and systems architecture. He built Guestally from the ground up to solve the guest engagement gap he saw across boutique properties. When Alex steps into your operation, he sees the data others miss and builds the infrastructure to capture it.
Co-Founder & Director of Guest Experience
Della Henry
Della is a U.S. Army veteran who channels the same leadership and precision that defined her military career into transforming how boutique hotels train staff, design service touchpoints, and build guest loyalty. Her deep expertise in behavioral psychology means she doesn't just improve your guest experience, she engineers it. From pre-arrival messaging to checkout follow-up, Della builds the human systems that turn first-time visitors into lifelong advocates.
“We pair systems thinking with people thinking. That's what makes BNHG different. It's what makes our results stick.”
Alex & Della Henry, Founders
What Makes Us Different
Not Another Generic Consultancy
Systems Thinking Meets People Thinking
We pair revenue strategy and data analytics with behavioral psychology and guest experience design. Most consultants do one or the other. We do both, and the results compound.
We Built Proprietary Software
Guestally solves one of the biggest gaps in boutique hospitality: meaningful, automated guest communication that actually drives revenue. We built it because nothing else on the market did what our clients needed.
We Focus Exclusively on the Segment Everyone Else Overlooks
10 to 50 room independents get ignored by large consulting firms and underserved by tech vendors who are building for Marriott. We built BNHG specifically for you.
Our Approach
The BNHG Framework
Every engagement follows the same five-phase methodology, adapted to your property's specific needs.
Diagnose
We start by understanding your current state with precision, not assumptions. Revenue data, tech stack, guest feedback, competitive positioning. We map what's working and what's costing you.
Prioritize
Not every opportunity is equal. We rank improvements by financial impact and implementation effort, so we're always working on the thing that moves the needle most.
Implement
We don't leave you with a report and a handshake. We build, configure, and execute alongside your team: a direct booking campaign, an SOP library, or a full tech migration.
Train
Systems only work if people use them correctly. We design training that sticks, not binders that collect dust. Your team leaves every engagement more capable than when we arrived.
Optimize
The best hospitality operations never stop improving. We build feedback loops into every engagement so results compound over time, not just in the first 90 days.
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Ready to Work Together?
Whether you want a free resource or a full engagement, every relationship starts with a conversation.