Be Nice Hospitality Group
Signalby BNHG

Be the hotel
AI recommends.

The AI-first services layer for independent boutique luxury hotels. We help 10 to 50 room properties get cited in ChatGPT, recover revenue from OTA leakage, and automate the manual work eating your week. Delivered in sprints. Backed by guarantees.

Book a 40-Minute Discovery CallSee the offerings

For US boutique luxury properties. No long-term contracts. Every engagement backed by a specific outcome guarantee.

Soft morning light falling across a quiet boutique hotel sitting room with warm wood and linen textures.

What Signal Solves

Five kinds of work.
One operating partner.

Luxury boutique owners don't shop for AI. They shop for time back, risk removed, and revenue recovered. Here is how Signal contributes to each.

01

Eliminate manual, repetitive work.

The owner or GM is doing work a trained freshman could do if the process were written down. Responding to routine emails. Drafting the same kinds of review responses every week. Copy-pasting data from the PMS into a weekly report.

Signal builds custom AI agents and automations that turn these tasks into background operations. Typical recovery: 6 to 12 hours of owner time per week.

Related Offerings

AI Review Response Launch · Custom AI Assistant · AI Operations Automation Sprint · Custom Build Retainer

02

Compliance and revenue-critical work.

The work where a mistake is expensive, but the work itself is tedious. Rate parity monitoring across OTAs. Commission reconciliation. TCPA and A2P 10DLC compliance on SMS. ADA website compliance.

Signal runs this continuously on AI. Typical boutique properties recover 2 to 5% of OTA commissions paid through the commission audit alone, which usually covers the full retainer cost.

Related Offerings

Compliance Readiness Audit · Revenue Integrity Monitor · Voice AI Deployment Sprint

03

Fix outdated software without replacing it.

Most boutique hotels run some mix of a 2015-era PMS, a booking engine from a different vendor, and an email tool from a third. Ripping it out costs more than most owners can absorb.

Signal wraps existing software rather than replacing it. A Claude-powered agent reads the PMS daily and produces the unified report you've been promised for years, without touching the underlying stack.

Related Offerings

AI Guest Intelligence Sprint · Custom AI Assistant · MCP Readiness Package

04

Connect disconnected systems.

91% of hoteliers still do manual reporting even when their underlying systems are automated. Only 11% have a fully integrated stack. Data lives in the PMS, booking engine, CRM, reviews, and accounting, and none of them speak the same language.

Signal is the connective tissue. One layer of AI-readable intelligence across everything you already have, without a migration project.

Related Offerings

AI Guest Intelligence Sprint · AI Operations Automation Sprint · Signal Full Stack Retainer

05

Do what was previously impossible.

AEO citation monitoring across five AI engines. Real-time competitor rate and review intelligence. A voice agent that sounds like a luxury concierge instead of a robot. Getting bookable inside ChatGPT via MCP.

These are things your property could not do twelve months ago at any price. Today they cost four figures a month, which separates the properties that win the next three years from the ones that watch.

Related Offerings

AI Visibility Audit · MCP Readiness Package · Voice AI Deployment · Signal Visibility Retainer

The Bottom Line

How Signal shows up
in your P&L.

Every Signal engagement maps to a specific line you already track. Not hypothetical. Measured.

2–5%

OTA Commissions Recovered

The monthly Revenue Integrity Monitor reconciles every OTA statement against your actual bookings. Properties typically find this much commission has been underpaid or miscalculated.

6–12 hrs

Owner Hours Returned Per Week

Custom AI agents take over recurring work: review responses, pre-arrival communication, report generation, guest inquiry triage. Hours back, at a direct staffing cost of zero.

10–20%

Direct Bookings Lift

The AI Direct Booking Accelerator combines AEO, MCP readiness, and a tuned AI concierge widget. Target outcome measured against a 90-day baseline.

60 days

To Measurable AI Citations

From kickoff on the AI Visibility Audit, 60 days is the outcome window for the first measurable citation in ChatGPT, Perplexity, or Gemini. If we miss it, we work for free until we don't.

Every outcome above is anchored by a specific guarantee. See the next section.

Risk Reversal

Built around Guarantees,
not promises.

Every engagement at Signal includes a specific, written guarantee.

This is not marketing language.

This is how we price risk fairly for owners who have been burned before.

Quick Wins

30-day money-back.

If the promised asset does not ship on time or to spec, full refund. No conversation required. We wear the risk of timely delivery so you can run a Quick Win without a committee.

Applies to all productized engagements under $5,000.

30-Day Sprints

Outcome-tied continuation.

Each sprint has a specific KPI defined at kickoff. If the KPI is not hit within 60 days of delivery, we continue working at no additional cost for up to 30 days until it is. You pay once. We work until the target is met.

KPIs defined jointly at kickoff. Client responsibilities documented.

Monthly Retainers

60-day performance review.

Every retainer includes a 60-day review checkpoint and a 90-day clean-exit clause. If either party is not getting value at 60 days, clean break. No penalties, no pro-rations, no guilt.

Month-to-month after the initial 90-day term.

If this language reads more cautiously than a typical agency pitch, that is intentional.

The Offerings

Start small.
Expand only if it works.

Four engagement layers. Priced for staged commitment. Most clients begin with a Quick Win and expand as results compound.

Layer One

Quick Wins

Price range: $1,500 to $4,500

Timeline: 1 to 2 weeks

Productized one-shots that solve a single specific problem. Designed to produce a tangible artifact in under two weeks. Every Quick Win includes the 30-day money-back guarantee.

AI Visibility Audit + AEO Foundation

$2,500

The flagship Quick Win. See where your property appears across ChatGPT, Perplexity, Gemini, and Google AI Mode. Fix the structural gaps that keep you invisible.

MCP Readiness Package

$3,500

Prepare your property to be bookable inside ChatGPT via the Model Context Protocol. First-mover positioning.

Luxury Brand Voice AI Pack

$1,500

Calibrate every AI touchpoint to your specific brand voice. Review responses, chatbot, email templates, voice scripts.

Layer Two

30-Day Sprints

Price range: $5,000 to $10,000

Timeline: 30 days

Fixed-scope implementations with outcome-tied guarantees. Each sprint produces a measurable lift against a KPI defined at kickoff.

AI Direct Booking Accelerator

$8,500

The flagship Sprint. AEO + MCP + AI concierge widget + direct booking email engine. 90-day measurable lift.

AI Operations Automation Sprint

$6,500

Build 3 to 5 custom workflow automations for recurring hotel operations. Delivered with Loom walkthroughs and support.

Voice AI Deployment Sprint

$9,500

A luxury-tuned AI voice agent for your main line, integrated with your PMS for live availability and rate quotes.

Layer Three

Monthly Retainers

Price range: $2,000 to $10,000 per month

Timeline: Ongoing

Compounding services with 60-day performance review and clean 90-day exit clauses. Retainers are where Signal becomes part of the operating rhythm.

Signal Visibility Retainer

$2,000 to $3,500/mo

Monthly AEO and GEO optimization. Citation tracking across five AI engines. Content and schema updates monthly.

Visibility + Revenue Retainer

$4,500 to $6,500/mo

Everything above plus direct booking optimization, AI review management, monthly revenue attribution reporting.

Revenue Integrity Monitor

$1,500/mo

Weekly rate parity scans. Monthly OTA commission audit. Quarterly rate leakage reports. The retainer that pays for itself.

Layer Four

Custom Builds

Price range: $5,000 to $20,000+

Bespoke AI agents, custom automations, and MCP integrations for properties with specific needs that don't fit a productized layer. Hybrid revenue-share options available on builds that generate directly attributable revenue.

Discuss a custom build →

The Engagement

How we work.

Four steps. No surprises. Every engagement begins the same way.

01

Discovery call.

A 40-minute conversation. No pitch deck. We walk through your situation, your tech stack, and your specific goals. You walk away with a point of view on what would move the needle, whether you hire us or not.

02

Blueprint.

We produce a written plan mapping the specific offerings that fit your property, in what order, on what timeline. Includes pricing and guarantees. Yours to keep regardless.

03

Starter engagement.

Most properties begin with a Quick Win or a single Sprint. Never a retainer first. We earn ongoing work by delivering on a smaller engagement first.

04

Expansion or clean exit.

If the starter engagement produces the outcome, we propose the next step. If it does not, we part as friends. The goal is a long engagement, but only when it is earned.

The Moment

The window for this
will not stay open.

Over a third of leisure travelers now begin trip planning inside ChatGPT, Perplexity, Gemini, or Claude. Lighthouse launched the first direct-booking app for hotels inside ChatGPT in March 2026. The Model Context Protocol (MCP) has become the de facto standard for connecting hotel inventory to AI assistants. OTAs and large chains are moving fast.

Most 10 to 50 room independent boutique luxury properties are not moving at all, and almost no specialized service provider exists to help them.

This is the window. The large agencies will eventually move down-market, and when they do, the properties that already have AI citations, MCP-ready infrastructure, and AI-native direct booking will hold the advantage. Signal exists to make sure you are one of those properties.

Architectural detail of a quiet luxury hotel interior with warm natural light on a textured material surface.

Let's see if Signal
is right for your property.

A 40-minute discovery call. No pitch deck. No pressure. We will walk through what is possible for your specific property and leave you with a point of view regardless of whether you hire us.

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