Free Resource · Audience Matrix
Know exactly who you are marketing to.
Generic listings attract no one. This matrix breaks co-living demand into real tenant segments, what each values, where they look, and the message that lands, so every listing and ad speaks to someone specific.
Built by operators running co-living properties in the Southeast. Free to use, yours to keep.
How it works
1
Identify the two or three segments that best match your property and market.
2
Tailor each listing and ad using that segment's messaging, preferred channels, and pain points.
3
Address their needs in your amenities and copy, then revisit the matrix as you learn what actually converts.
Free · account required
Create a free account to use the Target Audience Identification Matrix.
The tools are free. An account is what lets us save your work, so the numbers you enter today are still here the next time you open it.
- Every free tool in the library, no per-tool signup
- Your entries saved and synced across devices
- A dashboard of the resources you use, by category
- Pick up exactly where you left off, any time
Free forever. We will not share your information. By creating an account you agree to be contacted by Be Nice Hospitality Group about co-living operations.