Tier 0 Free Resource · Guest Experience
Who's Actually Staying at Your Hotel
A free persona analysis for independent boutique hotels. We identify who's really booking and whether your marketing matches the guest you actually attract.
What You Get
Inside the Guest Persona Highlights
- →4–5 distinct guest personas derived from reviews, bookings, and market data
- →Profile for each: trip purpose, travel party, budget, motivations
- →Identity mismatch analysis (website tone vs real guest mix)
- →Messaging recommendations for each persona
- →A short list of marketing tweaks that would better match reality
Who It's For
Built For Operators Who…
Hotels with vague or generic marketing
Properties considering a brand refresh
Operators who suspect their marketing attracts the wrong guest
How It Works
Three Steps. Nothing You Have to Prepare.
Step 1
Share your URL
Send us your hotel website.
Step 2
We analyze
We pull review patterns, OTA listings, and public booking signals to build personas.
Step 3
You get the report
A written report with persona profiles and messaging recommendations.
Questions
About This Resource
Where does the persona data come from?
From public review patterns, OTA listing data, your website's own messaging, and market benchmarks. If you give us PMS data, we can go deeper — but the baseline version works without it.
How accurate are the personas?
They're directional, not statistical. The goal is to surface patterns you may not see, not to replace a full market research study.
How long does it take?
Typically 3–5 business days.
What if I don't have reviews yet?
We can still build personas from market and positioning data, but the report is more useful once you have 20+ reviews.
Other Free Resources
Explore the Rest of Tier 0
Commercial
Revenue Opportunity Snapshot
A property-specific look at where your top revenue opportunities are hiding right now.
Guest Experience
Online Reputation Briefing
An analysis of your review footprint across platforms and where perception gaps are costing you bookings.
Commercial
Competitive Position Map
How you stack up against your top three competitors on price, positioning, and perceived value.
Start Here
Ready for Your Guest Persona Highlights?
No call required. No payment info. Just share your URL and we'll get to work.